It isn’t often that a product arrives on our desks that can described as “crowd sourced,” but that’s exactly the idea behind millennial-friendly line, Glossier, founded by Emily Weiss of the online beauty bible, Into The Gloss.
So what exactly does crowd sourced mean? In this case it means posts on Into The Gloss asking for feedback: here, here, & here, along with Instagram updates & teasers for fans to follow along as seen here. The main take away from all the feedback is essentially a product that is powerful enough to remove even the most stubborn make-up yet gentle enough for even the most precious snowflake (the packaging literally says “we’re all snowflakes”).
The fruit of all that labor resulted in The Milky Jelly.
Hailed as the perfect consistency, texture, pH, make-up remover, skin purifier, etc, it’s also:hypoallergenic, dermatologist tested, safe for the eye area, ophthalmologist tested, appropriate for all skin types, soap free, paraben free, sulfate free, fragrance free, not tested on animals.
This cleanser immediately reminded us of a more sophisticated version of Cetaphil’s ubiquitous cleanser. Why do we say sophisticated? The ingredients feature poloxamer (a strong yet mild cleansing agent used in contact lens solution), actual rose water which is soothing and gives it a elevated-from-basic fragrance, aquaxyl (refills skin’s water reserves and improves its barrier to prevent dehydration), B5 (powerful, natural moisturizer found in mushrooms and cheese), comfrey root extract (contains healing allantoin, which helps prevent stress on skin).
The cleanser dispenses as a thickish goopy jelly, reminding us of a light vaseline that begins to melt up on contact with skin into something resembling NSFW fluids. For more heavy duty cleansing such as removing make-up, Glossier recommends dry application, however most guys would probably have a better time using it on wet skin where it gently glides over skin and whisks away impurities without any foam or suds thanks to it’s non-stripping, soap free formula.
Admittedly most reviews focus on make-up removing as the standard for cleansing, however it’s less of a priority for us so although we can’t assuredly say how Glossier’s Milky Jelly measures as a make-up remover (you’ll find tons of those here, here, & here), some of our team members did report that it removed tinted moisturizers, bb creams, light foundations + concealer, cc creams, etc pretty effortlessly.
What we did test for is: does this cleanser remove sweat, oils, grime, pollution, smog and the host of other contaminants that sit on the skin and reside in pores; and can it do so in a way that feels good? And the answer is yes and yes: it’s simple, adaptable, and pleasant. No irritation, no tugging on the skin, as one would hope for a streamlined crowd-sourced cleanser, this worked smoothly and without any harshness. Skin looked and felt softer and easier to keep moisturized. The fuss-free nature of this cleanser further adds a lot of value for guys who’d rather not complicate things.
One suggestion we’d like to offer is to introduce a travel-friendly version as the 6 oz bottle while durable and light in its photogenic plastic bottle packaging, is not exactly TSA friendly and quite bulky for anything but the roomiest of dopp kits.
Glossier is direct to consumer so the Milky Jelly can be purchased for a very reasonable $18 for 6 oz on Glossier.com. There really is no reason not to try it out, especially with our exclusive discount to save even more.
First time customers can take 20% off the entire order with our code:
http://bff.glossier.com/eoTrY
