In Fiore is hard to pin down. The brand has been around since the late 90s, longer than most would imagine. It’s certainly existed long before the boom of green then clean beauty, and the focus on botanicals. In Fiore has had many lives. A San Francisco-based apothecary brand, with a Japanese arm, drawing from rituals the world over. A…
View Post
I’m not a big believer in complicated routines. Especially when it comes to supplements, I’m a huge advocate of one-and-done. This is why I’m such an instant convert to MIJA Superstar (review here). Recently, I’ve been thinking about pleasure. 2020 has been quite a lot. The idea of simple, pleasurable experiences has been at the forefront of my thoughts. By…
View Post
Fragrances are such a complex thing to write about. There is no swatching, no scratch-and-sniff, and the experiences are highly personal rather than universal. When clean beauty took off, fragrances became sort of an under-represented category. Without doubt, it’s not that demand wasn’t there for clean fragrance. The heady, irritating fumes at Sephora are the stuff of notoriety. The clean…
View Post
Paula’s Choice is the original influencer brand before social media was even a thing. Paula Begoun, the founder of Paula’s Choice, started her career as a makeup artist, and then became an investigative journalist. She wrote books like Blue Eye Shadow Should be Illegal and Don’t Go to the Cosmetics Counter Without Me, and even appeared on Oprah. In 2008,…
View Post
I usually photograph products before I’ve really gotten into them as I prefer to capture them closer to their pristine state. That is obviously not the case here. I purchased Weleda’s Almond Soothing Cleansing Lotion (now called Weleda Sensitive Care Cleansing Lotion – Almond), because I was intrigued by the idea of a naturally formulated cleansing lotion but I did…
View Post
