I’ll never forget a conversation I had with a beauty company CEO in my previous life working in beauty at Neiman Marcus. He said “we want to make the best product, but… if you make it too good, it’s challenging to figure out where to go from there.” When wellness brand, MIJA, first came on the scene, I was lucky…
I know, I know, it’s been a while! There’s some good news that I’ll share soon on some things I have been working on. In the meantime, I found myself partaking in some Labor Day sales and thought I’d pull together one of my tried-and-true sales picks lists of the sales I am shopping, and what I’m getting. Materiae: 25%…
MIJA came to us at an interesting time in the heyday of 2019, when concepts like the pandemic and social-distancing were merely rarely used words. MIJA launched with just one product, Superstar, an all-in-one supplement, that was quite a gutsy proposition when the growing market for wellness was introducing powders, tinctures, and herbs left and right. In their first year…
Transitional seasons are tough. On one hand, we’re saying a slow goodbye to the tried and true, and on the other, we’re ushering in new products in the hopes that they turn into something meaningful. For our Summer to Fall 2021 selections, it might be obvious we’re still basking in the sun, yet have moisture on our minds. From a…
Remember when we collectively shared the hope that 2021 would be a wind down from the absolute dumpster fire of 2020? Well, it feels a little bit one step forward, two steps back. Lately, between getting our new place renovated, and everything else going on, it feels like every day has been handling Murphy’s Law which posits that everything that…
