If ever there was a ‘plain white t-shirt’ of skincare, MIJA’s Celestial Potion might just be it. It is endlessly versatile, multitasking, and works for everything: face, body, and hair. When MIJA announced they were releasing a new product in a completely new category, I was wondering what this nutritionist-founded wellness brand had up its sleeves. Then they released Celestial…
I’ll never forget a conversation I had with a beauty company CEO in my previous life working in beauty at Neiman Marcus. He said “we want to make the best product, but… if you make it too good, it’s challenging to figure out where to go from there.” When wellness brand, MIJA, first came on the scene, I was lucky…
I know, I know, it’s been a while! There’s some good news that I’ll share soon on some things I have been working on. In the meantime, I found myself partaking in some Labor Day sales and thought I’d pull together one of my tried-and-true sales picks lists of the sales I am shopping, and what I’m getting. Materiae: 25%…
MIJA came to us at an interesting time in the heyday of 2019, when concepts like the pandemic and social-distancing were merely rarely used words. MIJA launched with just one product, Superstar, an all-in-one supplement, that was quite a gutsy proposition when the growing market for wellness was introducing powders, tinctures, and herbs left and right. In their first year…
The idea of spending $$$ on serums, and leaving supplements as an after thought doesn’t make sense. The research is conclusive that the things we ingest play a bigger picture in our overall health, and while we don’t discount the power of a really epic serum, at the end of the day it seems a bit daft to distill one’s…
