In Fiore is hard to pin down. The brand has been around since the late 90s, longer than most would imagine. It’s certainly existed long before the boom of green then clean beauty, and the focus on botanicals. In Fiore has had many lives. A San Francisco-based apothecary brand, with a Japanese arm, drawing from rituals the world over. A skin care system with a “perfumery as medicine” approach. Their products don’t have names that roll off the tongue, their purpose and use, sometimes unconventional yet always intriguing. In Fiore’s Fleur Vibrante Serum Cerate is perhaps the most intriguing yet.
What is it?
Fleur Vibrante Serum Cerate is hailed as ‘the future of balms‘. Ever true to brand, this gem cannot be put into just one box. Textural images from Vogue Paris make it seem like a more fluid balm. But this feels insufficient as a description. It’s not fully oil, nor a balm. After searching for the right words, we’ve landed on gel-ointment, which is actually what serum cerate means.
In the formula are In Fiore’s signature oils and botanical extracts. Key amongst them are longstanding favorites that In Fiore is known for: Calendula Extract, Jasmine Extract, Carrot Root Extract. The base is a moisturizing and rarely-seen blend of jojoba oil-glycerin-water.
In Fiore’s name is synonymous with quality from the sourcing to the preparation. In Fiore’s Fleur Vibrante Serum Cerate is full of plant extracts formulated through a titration process. This extraction method heightens the concentration of vitamins like beta-carotene, a UV-protective, skin revitalizing active considered the natural plant version of Vitamin A.
What does it do?
Who is this for, and what does it do? There is something for everyone. True to it’s inspiration from French Pharmacy medicines, there are countless, effortless ways to use this futuristic plant-based ointment. The jelly ointment sinks into the skin like a lighter serum so don’t worry too much about layering or weight. There has been a lot of work particularly on the skin permeability of this serum cerate. Think of this as a salve, applied onto spots that feel dry, overlooked, tight, and fussy. Generally, any place that is carrying extra stress. And, who isn’t? It works just as well dabbed onto each area of the face for that extra support of antioxidants, and omegas that protect and lubricate the skin.
And how can we leave off without mentioning the sensorial? A sprawling blend of Calendula and Jasmine flowers await. Though this perfumery as medicine blend is decidedly more on the scientific side than overly flowery. Because this is serious skincare after all. In Fiore once described Calendula as congealed sunshine. And that is exactly how we’d describe In Fiore’s Fleur Vibrante Serum Cerate a Calendula, carotenoid, and Jasmine centered feast for the skin. Absolute gold.