MIJA came to us at an interesting time in the heyday of 2019, when concepts like the pandemic and social-distancing were merely rarely used words. MIJA launched with just one product, Superstar, an all-in-one supplement, that was quite a gutsy proposition when the growing market for wellness was introducing powders, tinctures, and herbs left and right. In their first year…
Transitional seasons are tough. On one hand, we’re saying a slow goodbye to the tried and true, and on the other, we’re ushering in new products in the hopes that they turn into something meaningful. For our Summer to Fall 2021 selections, it might be obvious we’re still basking in the sun, yet have moisture on our minds. From a…
When it comes to routines, there are those that are complicated and nuanced, and then there are those that are decidedly functional and minimal. Our mantra for the last summer long weekend of a strange, unsettling year is, in the words of Kathy Hilton on Real Housewives of Beverly Hills, “who are we trying to impress?” It’s all about self-comfort.…
Greetings from the deep trenches of the summer. It’s fitting that our favorite products lately have been decidedly blue-greens that remind us of cool quenching waters. Below is a list of our favorites including an acid mask to breakthrough summer stuffiness, a ultralight Japanese sunscreen, a botanical deodorant that works, and an Ayurvedic herbal micellar water that lifts heaviness right…
Oprah, Cher, Madonna, Beyonce, Britney… these are a few of the people who are so good, only their first name needs to be dropped into conversation. Where it comes to beauty, things have felt impersonal for a while. But Ayla breaks the mold, one customer at a time. Where other retailers pride themselves on carrying the largest assortment of brands,…
