A Moment for Powder Masks

The first time we heard of masks that came in powdered form, we weren’t too enthused. It just sounded like a bit more effort that we wanted to put into masking. But then when we finally tried it, everything made sense as to why this has become the new go-to masking format. Slow Beauty as luxury: for starters, luxury and…

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THE ESSENTIAL FACE MISTS

One of our favorite skin care staples at the GW office is the face mist. It’s instantly cooling, refreshing and hydrating. Sure, some people might swear face mists as an superfluous step centered upon what amounts to be over-priced water, however there are active and specialized mists that do a whole lot more. The best mists are made from organic, botanically…

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The New Gold Standard: Organic Super-Naturals

We’ve made no secret of our love for luxury green beauty. Beyond their clean ingredients and unique formulas, many green brands are disrupting the industry by doing things their own way to stay true to their vision. In a high-end space that used to be reserved for legacy brands with lofty press budgets, such as La Mer and La Prairie,…

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Dad Tested: The Products They’ll Love

Dad’s are great – that’s the simple consensus we summed up at our team round table as we discussed this year’s upcoming Father’s Day. “I think for their generation, the focus is on having the comforts such as a nice home and being able to get their kids into good schools, and then the material things like a well tailored…

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June Office Hours: Seasonal Skincare & Summer Considerations

Is skincare as seasonal as one’s wardrobe? That’s the question I received from a reader asking if their routine should be switched out for “summerized” products. Beauty editors are tasked with producing compelling stories that grab readers and you’ll notice that each time of the year has themes that are revisited each year. “Sun protection for Fourth of July!”, etc.…

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