SMELL COOL FOR THE SUMMER

Each season is special but summer has always been the one associated with everything good and fun. As a child, it meant that school was out and vacations were on the calendar. Nothing brings the summer moments closer than the perfect fragrance that can capture the citrus groves of the Mediterranean or the green breeze of a traditional tea ceremony…

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Ikea taps Byredo for Home-Inspired Fragrance

The Swedes are joining forces as ubiquitous Swedish furniture store Ikea taps Swedish cult fragrance line Byredo for a collaboration to explore home scents. The actual release is scheduled for 2019 although the internet is already buzzing about the possibilities of merging an exclusive indie fragrance brand with the mass global furniture empire. All we know at present is that…

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The GW Valentine’s Day Beauty Edit: Rose Edition

Valentine’s Day gifting isn’t usually the most inspired. Chocolate, jewelry and roses are the standard. But for those looking beyond the standard bouquet of roses, we have 7 rose based beauty products that look just as beautiful and can be enjoyed longer: 1. Sisley Black Rose Precious Face Oil  : Roses are cool and all, but Black Rose takes it to…

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BYREDO x OLIVER PEOPLES: Golden Hour

A year after their debut collaboration titled Joint Perception, cult fragrance line Byredo has teamed up again with American luxury eyewear brand Oliver People’s. Inspired by the golden hour (also sometimes referred to as the magic hour), or the unique period shortly after sunrise and before sunset when the daylight glows redder and softer in alignment with the sun. “The…

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