As one of the most recognizable luxury brands in the world, Louis Vuitton has been noticeably absent when it comes to the exceptionally lucrative fragrance space. Rivals such as Chanel, with their iconic Chanel No.5 and LVMH label mate, Dior enjoy more widespread distribution that nets them nearly $3 bn in yearly sales as part of the perfumes & cosmetics category. It’s no surprise then that Louis Vuitton has been quietly working on ‘redefining’ this space for their recently launched collection of 7 unisex fragrances – the Les Perfumes collection.
The fragrances connote to the exquisite and globe-trotting history of the storied maker’s roots in timeless trunks and luggage, and are packaged in pared down round glass bottles with a decidedly minimalist, apothecary feel designed by the notable Marc Newson.
With names like Contre Moi, Mille Feux, & Rose des Vents, except carefully sourced ingredients such as florentine iris, Chinese magnolia oil, tuberose, turkish & bulgarian rose, and jasmine. Each creation is intended to suit the mood of the wearer from the darker Matiere Noir to the light Apogee.
The collection will be carried exclusively in only 180 of Louis Vuitton’s 460 flagship stores across the world at $240 for a 100ml bottle and $350 for a 200ml bottle.